In a campaign, the more profiles you use, the more messages and connection requests may be sent to more people and, therefore,  more results will be obtained. Also, expands the possibility of carrying out tests and prospecting different audiences and services.

Yes! The B2B Active Prospecting service via LinkedIn may be used by any business that benefits from a direct relationship with its customers and leads. It is particularly effective in personalized sales processes where direct customer interaction is required. It has also been used with success for hiring, introducing new services and increasing customer success actions.

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The first message to be sent is the connection request, after its acceptance we can start the interaction.

Until  the connection responds, our experience recommends sending up to 3 messages to get their attention. The first message is sent 1 day after the connection is accepted, the second message is sent 3 days after the first and, finally, the last message is sent 7 days after the second.

However, we know that each campaign is unique and, when necessary, we adjust the cadence to obtain better results.

No! Kontax operates on a single profile at a time.  It is necessary to purchase a Kontax license for each profile..

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Hashtags and keywords will improve the searchability of your profile. When used, the profile can be easily reached with the chosen words.

The keywords must be related to your career. For example, if you work in technology, use some hashtags that are specific to your field. You can also use hashtags that have higher mention volume, they have more strength.

Networking is important! Both in the real world and on LinkedIn! LinkedIn’s algorithm values this aspect, making your profile appear in more search results and suggestions.

Also, people tend to accept connection requests from users who have more than 500 connections on the network.

The Social Selling Index is a metric created by LinkedIn that measures a profile’s sales force. A higher SSI increases your chances of success on LinkedIn.

SSI is a combination of 4 components:

• Establish a professional brand.
• Find the right people.
• Engage with insights.
• Build relationships.

Each of these 4 criteria above contributes up to 25 points out of a total of 100 achievable points.

A starting point to improve your SSI, you need to complete your LinkedIn profile and use keywords and hashtags.